We’re very pleased to share our latest work and collaboration with Dare Digital as part of last autumn’s campaign for Sony’s newest product: Satio.
As an extension to the Hopper Invasion campaign in the UK, Tinker.it! built a grid that allows 49 Space Hoppers to be inflated dynamically through the use of hashtags (key words) on Twitter and through the Satio website online.
Each Space Hopper is inflated to capacity over a period of time depending on online activity, removed and replaced by a deflated Space Hopper. The whole event was streamed online 24h a day for 2 weeks from a secret location in London and users were encouraged to tweet what they would like to do with the hundreds of inflated Space Hoppers.
Building of the grid by Tinker.it! staff was filmed live from the 16th of November and starting on the 23rd, online users were be able to use the keyword #pumpt to activate the grid and inflate the Hoppers.
Tinker.it! was involved in all the fabrication, hardware design and software integration with Dare’s online activities.
Have a look at the behind the scenes video with Brock and Peter here:
For more pictures and behind the scenes look on what was involved, check out the pics and project page.
Welcome to Tinker.it! now, a blog by the Tinker.it! team in London. We tend to write about cool stuff going on in the world of creative technologies, interaction design, physical computing and hardware hacking. For our Milan office, and the italian version go see Tinker.it! ora!